Walser Named a MADA ‘Community Heroes’ Honoree

Community is at the heart of what we do here at Walser. That commitment was recognized last month when the Minnesota Automobile Dealers Association awarded Walser Automotive Group with a Community Heroes Award recognizing outstanding service to Minnesota communities. The award capped an afternoon focused on connection, innovation, and the future of automotive retail.

Why It Matters

Throughout 2025, our community focus has centered on veterans, service members, and military families through military-focused hiring, partnerships with local veteran organizations, and our Veterans at Walser (VAW) Employee Resource Group.

Since its inception, VAW has proven to be a remarkable resource for both Walser and the VAW supporter network. The group provides a sense of community and belonging that helps veterans feel seen, valued, and honored. The success of VAW is a paradigm of our ongoing investment in our people and communities to the benefit of all.

Service in Action

Beyond the Yellow Ribbon

In 2025, Walser became the first automotive company in Minnesota officially designated as a Beyond the Yellow Ribbon Employer—a milestone recognizing the company’s ongoing efforts to support the military community through hiring, policy, and culture.

Honoring and Remembering Veterans

Each Memorial Day and holiday season, Walser employees come together to honor and remember veterans through Flags for Fort Snelling and Wreaths Across America. These volunteer traditions have become cherished moments of reflection and connection beyond the workplace.

Partnering for Impact

Through the Walser Foundation, Walser Automotive Group has proudly supported organizations like Every Third Saturday, the Eagle Group of Minnesota Veterans, Mission 22, Passageways, LTD., and Home Base Wichita, which helps veterans find purpose, stability, and belonging after service. From volunteer projects to grantmaking, these partnerships embody Walser’s belief that businesses should be a force for good.

Giving That Grows

Programs like Walser’s Shop for a Cause sales event bring employees and customers together to make a difference locally. In 2025, the initiative raised more than $82,000 for community nonprofits across Minnesota and Kansas—amplifying Walser’s commitment to giving back.

The Bottom Line

MADA’s recognition of Walser’s outstanding community service is the culmination of years of investment and intentional partnerships that have established us as a leader in giving back. We live out our Core Value,“Do the Right Thing” through giving, hiring, community partnerships, and our commitment to people.

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